Internet Marketing encompasses a lot of different areas of helping a site rank better in the search engines while increasing user experience, and ultimately, conversion rate. From Content Strategy to Search Engine Optimization (SEO), these are just a few of the services we can help you with.
Content Strategy is the art of discovering the content that you should be writing. By discovering what your competitors are doing and where you are currently, we help you find the content that fits with your company. Content Strategy can include:
- Keyword Research & Rankings
- Competitive Analysis
- Content Inventory, Taxonomy & Analysis
- Stakeholder & User Interviews
- Analytics Review
- Voice Definition
- Inbound Marketing Analysis
- Social Media Analysis
- Editorial Calendar
Search Engine Optimization (SEO)
This may be the area that you’re more familiar with, but it’s important to see where you are presently before you can see where you can really take you site. We’ll help you discover the best opportunities for a quick rise in organic search engine traffic and long term goals that will continue to bring you qualified traffic. A few things that we include with SEO strategy are:
- Monthly Analysis & Reporting
- Keyword Research & Rankings
- Evaluate & Address Site Optimization Issues
- Evaluate & Address New Search Engine Updates, i.e. Google Panda & Penguin
- Identify & Track Goals in Analytics
- Optimize On-Page & Off-Page SEO
Whether you’re looking to redesign your website or learn more about how your customers are interacting with your website, your sites analytics program is the heart and soul of discovering the essentials of how people are currently interacting with your site. If you want to discover more about your site, analytics is where you should start.
- Behavior Path Analysis
- Ecommerce Patterns
- Goals & Optimization
- Overall Site Analysis
Links aren’t what they used to be. If your idea of link building is paying someone to get them for you, then you’ve got the wrong idea. We believe in building links through creating killer content, and we’ll show you what that means.
- Evaluate Current Link Strategy
- Discover New Link Opportunities
- Anchor Text Analysis
- Domain Diversity
It’s great to look at analytics and come up with an understand of how people are interacting with your site, but it’s different to talk to actual people and see how they really feel about your site. User Analysis takes existing clients/customers, potential customers and Stakeholders ideas of your site and brings them altogether to really understand how your site should be laid out.
Social Media Strategy
What are your competitors doing in social media? What are you doing? To really understand what social media is about, you should be able to answer these questions and know that you have a solid strategy going forward. Discover content opportunities, link opportunities and overall social media strategy.