It’s starting to look like winter here in the Rocky Mountains; we finally got a decent layer of snow in Winter Park, and there’s more to come! The issue is that it’s the middle of December, and in years past (at least the past 15 years that I’ve been here), we’ve had quite a base [...]
Content Taxonomy: Hard Work, But Essential for Surviving a Website Redesign
Content taxonomy is the art, science and general pain-in-the-@ss process of organizing an existing site to fit with a new site. Sounds easy enough, right? Imagine being tasked to take 10,000 pages from a site, and find pages that are down (404), pages that are currently being redirected, images, music and audio files, and everything [...]
Happy 14th Birthday Google
Google turns 14 today, and what an amazing 14 years it’s been for the search giant. Geez, during that time I’ve done some growing myself, but to grow from a simple idea to a company that makes about $930 per second – yes, per second – well, that’s just impressive. But beyond us as marketers [...]
Search Engine Optimization (SEO) 101 eBook
For our first eBook, we wanted to start simple and share SEO 101 tips for Internet marketing beginners, that includes discovering keywords, optimizing meta tags and writing content. Get your outdoor sports website ready for the coming season with this free eBook. Enter Info Below to Get the Download Link Emailed to You!
Warming Up Your Editorial Calendar For Winter Season
This is one of my favorite times of the year… fall in the Rocky Mountains. At the beginning of September, amazing things start to happen – aspen leaves turn the most amazing colors you’ve ever seen, snow starts to dust the caps of the mountains and there’s a bit of excitement in all of the [...]
5 Easy Tools for SEO Beginners
There are tons of free website testing tools across the internet; in fact, there are so many that we even loose track. It’s no secret, and any SEO guru should be more than willing to share their tools. Here’s a list of some of our favorite tools for SEO beginners… 1. Website Grader There are [...]
My SEO Isn’t Working
So, you paid a search engine optimization (SEO) expert to get you up and going. Maybe you only did one month of service, or maybe you went a little longer. You have unique keywords and meta data on every page, keyword rich content and got rid of all your duplicate copy. Everything looks great at [...]
SEO Basics for Email Marketing
Email Marketing isn’t the same as it was a few years ago. Remember putting together an email and just sending it out, easy as that right? Not anymore. There are actually things you can do to optimize your emails and build incoming traffic to your site. Branding Your Email First off, your eblast could come [...]
How To Setup Google Alerts
Google Alerts can help you monitor a lot of things about your company, your competitors and your industry. By setting up the alerts once, you can receive daily email alerts on things such as your company name, the CEO’s name and your competitors name. This is just another way to stay on top of monitoring [...]
Fun with Google Parodies
There’s more to Google than just search; in fact, there’s a lot of funny things that people have come up with to have fun with Google and express themselves. Here’s a few of our favorite Google Parodies All you have to do is type in the search query suggested below, then click on the “Feeling [...]
Follow this Blog
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Getting Started With Links
- Content Taxonomy: Hard Work, But Essential for Surviving a Website Redesign
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Happy 14th Birthday Google
-
Search Engine Optimization (SEO) 101 eBook
-
Warming Up Your Editorial Calendar For Winter Season
- No Snow, No Problem: How to Inspire Visits When There’s No Snow
- Content Taxonomy: Hard Work, But Essential for Surviving a Website Redesign
-
Happy 14th Birthday Google
-
Search Engine Optimization (SEO) 101 eBook
-
Warming Up Your Editorial Calendar For Winter Season
