Resume

Summary of Qualifications

Kasy Allen has expertise in content strategy and search engine optimization (SEO).  She also has solid experience in web analytics and communicating with management, clients and internal departments to coordinate overall marketing efforts.  Kasy is highly organized, detailed, self-motivated and willing to take the initiative to research and learn new trends and changes in the industry.

Education

University of Colorado, 2005, Bachelor of Science in Sociology

Full Sail University, 2010, Master of Science in Internet Marketing

Experience

Senior Digital Strategist | Bridgeline Digital

August 2010 – Currently Employed

Kasy Allen is the Senior Digital Strategist for Bridgeline Digital and specializes in content strategy and search engine optimization (SEO).  During her time with Bridgeline Digital she has helped clients improve their online presence with a focus in both of the areas mentioned above.  Her biggest accomplishments while with Bridgeline Digital have been:

• Increased clients month over month organic traffic by 45% and year over year by 71% within 3 months of optimization

• Increased clients organic search engine traffic following site redesign by 80%

• Increased social media traffic on clients network by 180%

• On new website launch, client began receiving organic traffic for key terms within 2 months of launch

Allen is currently in the process of ghostwriting a book that should be published within a year and her writing can be found across major brands websites, such as SEOMoz, Children’s Hospital Colorado and PODS.  The top clients she has worked with in SEO range from General Electric to Natalie Gulbis, Professional Golfer.

Other clients include: Bridgeline Digital, Budget Truck, Colorado Institute for Maternal and Fetal Health, GE Appliances, GE Lighting, Health ECareers, Hess, Hoveround, Monogram and Sun Chemical

Sales & Marketing Manager | Specialty Sports Venture

August 2009 – August 2010

As the Sales and Marketing Manager for Specialty Sports Venture in Winter Park, Colorado, Kasy Allen was responsible for bringing in new referral partners from the local community, and leading all sales efforts for group reservations.

Allen was also responsible for traditional marketing efforts and all website initiatives, including updating content and format for seasonality and monthly Internet marketing.

Sales & Marketing Manager | Iron Horse Resort

October 2005 – August 2009

As the Sales and Marketing Manager for Iron Horse Resort in Winter Park, Colorado, Kasy Allen was responsible for all of the resorts sales and marketing initiatives, both online and offline.

This included promotional collateral, direct-mailers, email blasts, website optimization and ad campaigns.

During Allen’s time at Iron Horse Resort Allen was also responsible for maintaining monthly and yearly marketing plans, and managing the department budget.

Other responsibilities required of the Sales and Marketing Manger, included managing the conference services and reservations department that employed between five to 10 employees, and running all group sales initiatives.

Skills

Blog Roll

http://www.powderjane.com/
http://blog.bridgelinedigital.com/author/kasy-allen/
http://www.seomoz.org/users/profile/162756