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  1. New SEO Tab in Google Analytics

    October 24, 2011 by Kasy Allen

    Google Analytics and Google Webmaster have been trying to mesh their data for a while now, but they just couldn’t get it to work. However, in the last couple of weeks they have made headway on joining these two amazing tools. Under the “Traffic Sources” tab in Google Analytics you’ll see a new drop-down menu item for “Search Engine Optimization.” When you click on any of the options, you’ll be asked to connect your account with Webmaster Tools.

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  2. Rest In Peace Fellow Geek

    October 5, 2011 by Kasy Allen

    I’m sure you’ve heard it, I’m sure you’ve had your opinion on it… I know, it’s a geeky death post, but Steve Jobs has passed.  I’m not the type of person that’s drawn to wearing Mickey Mouse t-shirts and blogging on the Miley Cyrus fan page, but the loss of Steve Jobs does really touch me.

    I’m not trying to make this about Steve Jobs, but a greater thing.  It’s funny, as you get older and the people you look up to start to pass, it’s kind of overwhelming.  My late godmother, who died of cancer, used to tell me this all the time.  She always had something to say about the people that she grew up hearing on the radio and watching on the television and them passing away.  She said I didn’t understand because I wasn’t old enough… and I didn’t.  But now, I’m starting to get it.

    There are these people that are role models, sort-a-speak, and when they pass on… it’s almost like you are missing something, like you’re supposed to move on to the next movie star or geek figure.

    Okay, I’m not downplaying Mr. Jobs, I’m just admitting that I’m a geek and he’s a role model.  Seriously, this video brings tears to my eyes…

    Jobs has done many things over the years, and between him and his company they have brought amazing things to all of us.  When I think of a godfather of the Internet… Jobs is one of them.

    Rest in Peace Steve Jobs.

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  3. SEO Can Be Complicating: Sniffing Out The Bad Guys & Your Competitors

    August 31, 2011 by Kasy Allen

    Website GraderYes, I know that people hire us to help them with their SEO and I do a lot of preaching about doing your own SEO, but to tell you the truth, SEO can be complicating. It’s hard to know who to trust and who not to trust. Especially in this day and age when we as humans want to naturally trust people and there are so many swindlers online.

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  4. Ugh, It’s Time To Learn SEO

    August 10, 2011 by Kasy Allen

    Simple SEOI try to write as many simple SEO posts as I can so that you can learn how to do SEO yourself, but the more I hear from people in marketing positions and people that offer SEO services… you really don’t know what the basics of SEO really are – like title tags, descriptions and heading tags.  Ugh, I guess I assume that people know these basics, and if they don’t they Google it, just like the rest of us do (or at least I thought that was what the rest of us did).

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  5. How to Optimize PDFs for Search Engines

    August 3, 2011 by Kasy Allen

    Optimizing PDFsA lot of people may know the basics of optimizing their pages and creating killer content, but they always forget about their PDFs. That’s right, PDFs can be optimized for the web, even if the search engine crawlers can’t see the visible text that you and I see when we download the file. If you have Adobe Acrobat, you can do all of your optimization edits through that tool, but if you don’t there’s a free tool to help you. Here’s how you can optimize PDFs with the free BeCy PDF Meta Edit tool.
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  6. 10 Things You Should Be Paying Attention to in Content More Than Keywords

    July 1, 2011 by Kasy Allen

    Content ManagementI have a lot of clients that worry about content, and making sure they create SEO friendly content, but they don’t worry about creating creative content that WOW’s their audience and keeps them coming back for more – here’s the secret, stop worrying about SEO and concentrate on creating content that is creative, unique and that people want to share.  Make people want to spread the word about a piece of content you wrote because it moves them or does something for them.

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  7. Using Twitter To Get The Latest News

    June 21, 2011 by Kasy Allen

    I know a lot of people that like to avoid Twitter like the plaque.  Personally because they mostly like Facebook more, and for business, they’re just scared to jump on the band wagon, but it doesn’t have to be about constant updates and retweets.

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    Category Social Media | Tags: , , | No Comments

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